Nowadays, everything we do in business is digital like sending mails, attending online meetings, even signing of contracts. But despite all the technological advancements that we have, business cards are still irreplaceable.
Most company officials keep some cards in their pocket that they can easily hand out to their potential client. Business cards come handy during seminars, trade fairs, or a business meeting.
Reasons why the old school business card is still important for your business and why you should have a pocket full of them all the time.
Personal touch – When we meet a potential client what we want is to make genuine connections, right? It is really convenient to send contact information via text or email on the spot but it is also extremely impersonal. Having actual conversation is how real relationships begin. Handing out business cards is part of your introduction that can give that personal touch.
First impression – A business card is the first impression of your brand. An attractive, eye-catching and well-thought-of business card can capture the attention of your prospect and help you to be on top of their memory after your initial meeting.
Portability – Business cards can be an essential mobile marketing tool especially if your business requires you to travel frequently. Do you often attend business conventions or industry trade shows? Business cards can help in the process of establishing and maintaining contacts that can lead to future business opportunities. You’ll have the opportunity to continuously market your business to everyone you meet by keeping a stack of business cards with you at all times.
Make your business referable – A creative business card gets shared. If you hand over a creative business card that leaves a great impression on your potential prospect, that person is more likely to show it to other people as well, putting you and your brand in front of more possible prospects.
Direct Marketing Tool – Even though we are now in the digital world, business cards are still one of the most effective direct marketing tools that you can have. You can encounter a potential lead or prospect at any time during conferences, trade shows, even airport lounges, and equipping yourself with business cards at all times will ensure that you’ll never miss an opportunity in making a valuable business connection.
Business cards have maintained their significance in today’s fast paced world. It can help establish trust and a warm personal relationship with clients. It is a marketing tool that can establish your brand and convey a message to the potential clients/customers.
Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.
Business cards can help promote your business or organisation in many ways. Give us a call at 1800 706 245 or send an email to firstname.lastname@example.org if you have any questions or if you would like to learn more about other printing needs.
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