For years, offset printing was the go-to printing method. In fact, it’s the most common, high-volume printing solution. However digital printing service is increasingly rising in popularity, thanks to its many convenient benefits in the business market. The best part is, although a very different process to offset printing, digital printing doesn’t compromise on quality. While both solutions offer high-quality results, digital printing proves to have a competitive advantage for modern businesses.
While offset printing works by transferring the image from inked metal plates to the paper, digital printing transfers the image onto the paper straight from a computer, and uses a toner.
Time-efficient
Digital printing is generally a much more convenient option and takes a significantly less time to set up and dry, than offset printing. Today’s business where productivity and efficiency is crucial, digital printing offers the perfect solution to quick turnaround projects. Prints can be produced a lot quicker, which means that marketing campaigns can go into affect sooner and produce greater results. Additionally, the method is better suited for smaller jobs.
Perfect for smaller jobs
Not only is digital printing suitable for smaller jobs, it’s also suitable for smaller sheet sizes of printing collateral such as flyers, postcards and brochures.
This is effective considering flyers and other small-sized marketing projects are common amongst modern businesses.
Cost-effective
Digital printing uses less materials than offset printing. So, while this contributes greatly to convenience, it also makes the method much more cost-effective. This is especially useful for smaller jobs, as offset printing is still worthwhile for large-scale jobs.
Greater flexibility
A more convenient option allows for greater flexibility. Offset printing is appropriate for a large quantity of copies being printed.
Digital printing is the only method that allows for customisation of each printing job. If a business wants to personalise their printing and marketing collateral to each client (by printing a different name on each copy), it’s no hassle to do so on the computer using the digital method. This appears more favourable to businesses who value personalisation in their marketing approach.
This is also convenient if businesses want to make last-minute changes on their printing jobs.
Quality
The quality of a digital printing job stays consistent and can be as vibrant as you want. Printing companies will always value quality. High-quality results gives businesses greater flexibility and creativity in their designs. So, digital printing greatly supports and encourages businesses to go above and beyond with their marketing design approaches.
To enquire about our printing solutions, contact Print Us Professionals here or call us on 0408 686 181.