Advancements in technology have affected a lot of industries in different ways. A good example of this is how digital printing was created to help make better marketing collaterals for businesses all over the world. Essentially this allows for digital-based images such as JPEG files to be directly printed from laser or inkjet printers.
This is a newer and more sophisticated option for creating marketing collaterals which leads to higher quality prints.
How does Digital Printing Work?
The entire process of digital printing is different from traditional printing methods such as litho printing. In the later, the process would use wet ink in order to transfer the image via printing plates. Digital on the other hand, first assembles the image for print using a complex set of formulas. The image is captures into the form of pixels which is essentially digitalised.
This is used to control the deposition of all variables in printing such as ink, toner, and exposure. This will replicate the image you would like to print.
Inkjet is the most common type of printer to be used in digital printing but of course, others can be used as well such as laser printers and other toner-based printers. With inkjet, it can produce the image by mapping the small droplets of ink onto the surface of the paper, creating the image.
Advantages of Digital Printing
There are a lot of advantages for choosing digital over other traditional methods of printing to create your marketing collaterals. This includes:
1. Higher Quality
One of the greatest advantages of digital over traditional printing is that it can develop higher quality prints coming from a low-resolution image. Technology has significantly improved since the first printers and with non-contact printing processes, this leads to less distortion on images. The print would typically look very sharp and precise.
This is great especially for marketing collaterals that showcase their product’s beauty and physical appeal.
2. Saves Time
As compared to traditional printing methods, digital printing saves you time in printing and creating marketing collaterals. This is because you simply have to upload your chosen image file to be printed and the digital printer would do the rest. This is unlike with traditional methods wherein they have to create printing plates first.
Any marketer can attest to the fact that they usually need marketing materials fast. This could stem from new events or they simply ran out of collaterals and need to print more, fast. Whatever the reason may be, rush jobs for collaterals cannot be avoided and having digital printing helps address that problem.
3. Customisation
One of the most unique advantages of digital form of printing is that it can be unique. Imagine having to print out 100 letters to be sent to 100 mailboxes. It would be ideal to customise or personalise those letters a bit based on the recipient. Basically, at least put their names on it. With traditional printing, this can be a tall order to fill. But digital printing provides the tools and processes so you can print unique versions of the same letter to fill your needs.
You can do this with other collaterals as well such as flyers, leaflets, and brochures. Start with a template and have areas to be changed based on a list or database, and the printer will be able to handle everything else to give you unique collaterals.
4. Printing of the Future
More and more development is being done for digital printing. New features, new technologies, and new equipment are all being developed to further enhance what digital can do. This is the direction of marketing collaterals now.
5. Cost Effective
When you look at it on the surface, it would seem that traditional printing is cheaper than digital just because of the outright printing cost. But, if you put it all together, the opposite is true. Digital is cheaper as compared to traditional printing because it no longer needs printing plates. At the same time, it can get the job done faster which can essentially translate to saving costs as well.
And if you turn to professional printing services such as Print Us Professionals, you can be sure that there is little to no wastage or errors which can also save you a lot of time and money.
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Digital Printing with Print Us Professionals
With Print Us Professionals, we have the right people and the experience to help you achieve the best marketing collaterals possible. We offer top-of-the-line digital printing for your marketing needs. For any questions or enquiries, you may contact us by email at sales@printusprofessionals.com.au or call us at 1800 706 245.