Want to know the trick when it comes to brochure printing?
All of us are pretty much familiar with the fact that brochure printing is one of the most effective marketing materials for any sales and marketing team in any industry. They highlight all the information about the product or service, they are tangible and interactive, can be showcased in presentations. Brochures can be the most informative way as they can also be distributed as flyers or business cards. Undoubtedly, they combine almost all the main features of different printed collaterals.
However, you can’t simply go to a printing company and tell them you want a brochure. To make the best out of the features it has to offer, you need to make certain decisions about the brochure printing process to ensure it looks good and is useful for the sales and marketing team. Most Importantly the brochures must be attractive enough to catch the customers attention
Points to Consider in Brochure Printing
Size of Brochure
The first point to consider is the size of the actual brochure. The most common size or the standard size used is letter size. This provides optimal space for content and can make use of different types of folds for the brochure. And, it can be printed on most standard printers. Of course, you have the option of using other sizes as well depending on the content and design.
Brochure Fold
Next thing to consider for your brochure printing is what fold to use. You can have the simple single fold which gives you a front page, two inner pages, and a back page. This is perfect for simple, straight-forward messages. Or you can opt for a tri-fold which gives you more panels for better flow of storytelling.
There are a lot of fold options available to cater to how you want your message to be displayed.
Template
Templates for brochures are available. This helps you plot out your content better once you have decided on the size and fold of your brochure. This also ensures that your design size is correct and has the right bleed specifications, so it looks perfect once printed. At Print Us Professionals, we have several different templates available to cater to different designs, folds, and needs of our customers.
Brochure Artwork
To catch the attention of your target market, you’ll need to choose the right artwork for brochure printing. It should represent the product or service being sold well. Plus, the right artwork can help you achieve a better flow for the content as well.
When it comes to artwork, resolution of at least 300dpi is recommended. This can be affected during the saving process while on a computer so always double check.
Colours
Colours enhance and provides life to brochures. The idea is to use the same colour scheme as the organization or product’s branding to have firm continuity.
When choosing colours, make sure to use CMYK and PANTONE charts to ensure you have the exact shade of colour you want or need for the brochure.
Paper
When it comes to the main material the brochure would be printed on, you have a lot of different options. You would want to have it on a heavy-duty material such as cardstock to ensure durability while still keeping it foldable. Gloss coating such as UV gloss for sheen can add more protection for the brochure and make it look even better. Matte is another impressive coating option that you have.
Choosing the right material for brochure printing is crucial since you want these to last for some time to maximise their usefulness.
Brochure Utilities
There are different features and utilities you can do with your brochure to enhance its effectiveness. One interesting example, you can use perforation for removable panels which act as discount coupons. Or they can be made with 3-holes so they can fit in 3-ring binders. There are a lot of different brochure printing utilities you can choose from to fit your needs.
Proof
One major rule to keep in mind before you have all your brochures printed, always ask for a sample print. This allows you to inspect the final outcome without having to print hundreds or thousands of brochures. Make sure everything is as requested. Check all the spellings, artwork, and utilities. In doing so, this will help you avoid huge costs of having to reprint another batch due to a single typo error.
Your Brochure Printing Professionals
If you need help with your brochure printing needs, we are here at Print Us Professionals to guide your way. We can assist you from choosing the right size and materials to create the artwork. And of course, we can print your brochures for you. We are your one-stop solution for printing and design. Request a no-obligation quote today or simply call us on 1800 706 245.